When you think of the holiday season, a few images might come to mind: twinkling lights, cozy gatherings, Santa Claus, and, of course, the unmistakable glow of the Coca-Cola Christmas trucks. These vibrant, illuminated trucks have become a global symbol of festive joy and Coca-Cola’s enduring connection to the holiday spirit.

A Dazzling Debut

The Coca-Cola Christmas trucks made their dazzling debut in 1995 as part of the brand’s “Holidays Are Coming” campaign. The television commercial, created by advertising agency W.B. Doner, featured a convoy of bright red trucks, each adorned with thousands of sparkling lights and the iconic Coca-Cola logo, journeying through snowy landscapes. Accompanied by the now-famous jingle “Holidays are coming, holidays are coming,” the campaign struck an emotional chord with audiences, signaling the start of the Christmas season.

Designed to evoke wonder and nostalgia, the trucks quickly captured hearts worldwide. Their glowing lights, cheerful imagery of Santa Claus (inspired by Haddon Sundblom’s classic depictions), and the excitement of their arrival turned them into a beloved holiday tradition. The sight of the Coca-Cola trucks rolling into town became synonymous with the festive season, reminding people that the holidays are a time to pause, connect, and share moments of happiness.

More Than Just a Marketing Campaign

Over the years, the Coca-Cola Christmas trucks have evolved into more than just a marketing campaign. They’ve become a tangible part of the holiday experience, often embarking on real-life tours that delight communities across the globe. During these tours, the trucks bring the magic of the season directly to fans, often paired with events that include music, photo opportunities, and, of course, refreshing Coca-Cola beverages.

For the Rock Hill Coca-Cola Bottling Company, the trucks symbolize more than just holiday cheer; they reflect the values of connection and community that we strive to uphold year-round. Whether you’ve spotted the trucks in person or simply admire them on screen, their presence reminds us of the timeless joy of the holidays and the simple pleasure of sharing a Coke with loved ones.

This year, as the Coca-Cola Christmas trucks light up roads and hearts around the world, we invite you to embrace the festive spirit they inspire. Wherever their journey takes them, one thing is certain: the holidays shine a little brighter with Coca-Cola by your side.