As the calendar turns to March, basketball fans across the country gear up for one of the most exciting sporting events of the year—March Madness. This NCAA basketball tournament, filled with buzzer-beaters, Cinderella stories, and championship glory, has captivated audiences since its inception. But did you know that Coca-Cola has played a key role in this tournament’s history? Let’s take a look at how March Madness began, how it grew into the spectacle it is today, and how Coca-Cola has been part of the action.
The Birth of March Madness
The NCAA Men’s Basketball Tournament dates back to 1939, when it was first organized by the National Association of Basketball Coaches. It started as an eight-team competition and was nowhere near the mega-event we know today. Over the years, the tournament expanded, and by 1985, the field grew to 64 teams, setting the stage for the modern bracket craze.
March Madness is famous for unpredictability—underdogs shocking the world, powerhouse programs battling for dominance, and unforgettable moments that live on in sports history. With 68 teams now competing, the tournament draws millions of viewers every year, making it one of the most-watched sporting events in the U.S.
Coca-Cola and March Madness: A Winning Team
Coca-Cola has been a long-time supporter of college basketball and March Madness, with sponsorships dating back decades. As one of the tournament’s major corporate partners, Coca-Cola has been a familiar presence during the games, from courtside advertising to exclusive promotional campaigns.
Every March, Coca-Cola launches special March Madness-themed packaging, commercials, and promotions, bringing fans even closer to the action. Whether it’s the classic Coca-Cola or Powerade fueling the athletes, the brand has been an integral part of the tournament experience.
Game Day with Rock Hill Coca-Cola Bottling Company
Here in Rock Hill, South Carolina, the excitement for March Madness is just as strong as anywhere else. Whether you’re a fan of the Winthrop Eagles, South Carolina Gamecocks, Clemson Tigers, or another team in the tournament, watching the games is best enjoyed with an ice-cold Coca-Cola in hand.
The Rock Hill Coca-Cola Bottling Company has been providing Coca-Cola products to the community for generations, ensuring that local fans can stock up for game day gatherings. Whether you’re hosting a watch party or just enjoying the madness from your couch, nothing pairs better with the drama of a last-second shot than a refreshing Coca-Cola.
Get in the Game!
March Madness isn’t just about the players—it’s about the fans, traditions, and celebrations. Whether you’re filling out a bracket, cheering for your alma mater, or just enjoying the excitement, Coca-Cola has been a part of the tournament experience for decades.
So, as the games tip off, grab a Coca-Cola, gather your friends and family, and enjoy the madness. After all, there’s nothing quite like basketball, buzzer-beaters, and an ice-cold Coke.