New Products in New Packaging In the 1970s, “Mr. Pibb” and “Mellow Yello” brands were added. Following years of research into plastic soft-drink bottles the Company introduced PET (Polyethylene Terephthalate) packing in 1977 in the 2-liter size. That’s a lot of Coke During the 1970s, worldwide sales for Coca-Cola were more than 165 million drinks […]
More Product Lines Appear The Coca-Cola Company in general and Rock Hill Coca-Cola Bottling Company in particular continued to grow during the 1960s. Several new brands were introduced, including Sprite®, Fanta®, Fresca® and Tab®. The Minute Maid Corporation merged with the Coca-Cola Company and added frozen citrus juice concentrates and Ades under the trademarks Minute […]
Quick…name a product brand that is highly patriotic. If you said Coca-Cola, you’re not alone. It’s no secret to most that the Coca-Cola Company is as American as apple pie (maybe even a little bit more), but the results of a recent Brand Keys Inc. poll shows that respondents largely associate Coke with patriotism. Only […]
The life of the Coca-Cola Company in general and the Rock Hill Coca-Cola Bottling Company specifically grew in important ways in the 1950s. Television Sponsorship On Thanksgiving Day in 1950, Edgar Bergen and his sidekick, Charlie McCarthy, appeared on the first live television network show sponsored by the Coca-Cola Company. Many famous celebrities were to […]
Another Mauldin Family Tragedy Another decade brought a new trial for the Mauldin Family in the 1940s. Once more the family had to depend on their faith to sustain them through the tragedy. Tragedy struck the family when their daughter, Mary Mauldin Zimmerman, died from complications during pregnancy. Mary had married Edgar Rowe Zimmerman, Jr. […]
New Packaging and an Icon Appears Robert Woodruff’s genius and innovative marketing made it easier for people to drink Coca-Cola. Under his leadership the six-pack carton was developed. This made it easier for the housewife to buy the drink, take it home and serve to family and guests. Ad campaigns would reflect the hospitality of […]
A Robbery Foiled An anecdote in the Coca-Cola Bottler told how “a streak of luck was brought by the forgetfulness of Mr. W. M. Mauldin, manager of the Coca-Cola Bottling Company of Rock Hill, South Carolina. It saved him the loss of a large sum of money. Mark had returned to his plant early one […]
1920s Brought Change The 1920s brought change to The Coca-Cola Company, Rock Hill Coca-Cola Bottling Company and to the Mauldin family. The number of bottlers increased in numbers from two in 1900 to approximately 1000 in 1920. Justice Oliver Wendell Holmes handed down the decision of the Supreme Court that upheld trademark violations for the Coca-Cola […]
Fires and New Buildings for Rock Hill Coca-Cola In 1909 the first convention of bottling plant owners and managers was held in Atlanta. There were nearly 400 Coca-Cola Bottling plants operating. In 1910 fire destroyed the Rock Hill Plant, and the company temporarily moved to Elks Alley. This was the second time the plant was […]
Our look at the fascinating history of the Rock Hill Coca-Cola Bottling Company continues this month with a brief recap of the men and events that led to the company’s existence. The bottling of Coca-Cola in the Rock Hill area closely follows the rise of the Coca-Cola Company to a world-wide concern. We then move […]