New Packaging and an Icon Appears Robert Woodruff’s genius and innovative marketing made it easier for people to drink Coca-Cola. Under his leadership the six-pack carton was developed. This made it easier for the housewife to buy the drink, take it home and serve to family and guests. Ad campaigns would reflect the hospitality of […]
A Robbery Foiled An anecdote in the Coca-Cola Bottler told how “a streak of luck was brought by the forgetfulness of Mr. W. M. Mauldin, manager of the Coca-Cola Bottling Company of Rock Hill, South Carolina. It saved him the loss of a large sum of money. Mark had returned to his plant early one […]
1920s Brought Change The 1920s brought change to The Coca-Cola Company, Rock Hill Coca-Cola Bottling Company and to the Mauldin family. The number of bottlers increased in numbers from two in 1900 to approximately 1000 in 1920. Justice Oliver Wendell Holmes handed down the decision of the Supreme Court that upheld trademark violations for the Coca-Cola […]
Previously Last month our look at the history of the Rock Hill Coca-Cola Bottling Company ended with William Mark Mauldin purchasing a truck for the operations and then crashing that truck into a horse watering trough. That’s some pretty exciting stuff for 1917. The episode would turn out to be in Mauldin’s favor, though. Good […]
Fires and New Buildings for Rock Hill Coca-Cola In 1909 the first convention of bottling plant owners and managers was held in Atlanta. There were nearly 400 Coca-Cola Bottling plants operating. In 1910 fire destroyed the Rock Hill Plant, and the company temporarily moved to Elks Alley. This was the second time the plant was […]
Quick: describe Santa Claus. Get every detail. Red coat. Check. White trim. Check. Wide black belt. Check. Round belly. Check. Rosy cheeks. Check. White beard. Check. Black boots. Check. Now for the tricky part. How tall is he? If you said that Santa is an average-sized man, your mental image of him has probably been […]
Our look at the fascinating history of the Rock Hill Coca-Cola Bottling Company continues this month with a brief recap of the men and events that led to the company’s existence. The bottling of Coca-Cola in the Rock Hill area closely follows the rise of the Coca-Cola Company to a world-wide concern. We then move […]
This month’s featured history is the 1916 contract with the Coca-Cola Company. William Mark Mauldin had purchased the Rock Hill Coca-Cola territory from Luther Snyder eight years prior to this contract. It is Mauldin’s first formal contract with Coca-Cola. 1916 Contract Text of the Contract The contract reads: BOTTLER’S CONTRACT (INDIVIDUAL) THIS AGREEMENT, Made and entered […]
Rock Hill Coca-Cola Requests Permission to Deliver Today we continue our look at documents from the Rock Hill Coca-Cola Bottling Company history. The following letter is dated February 25, 1913. In it William Mark Mauldin of Rock Hill Coca-Cola Bottling Company writes to Charles Rainwater of the Coca-Cola Company requesting permission to deliver Coca-Cola to […]
Part 2 Our look back at important documents during the early days of Rock Hill Coca-Cola Bottling Company continues with these letters, ledgers, and bills of sale. A lot of paperwork has passed across the desks of Rock Hill Coca-Cola Bottling Company over the years. This sampling of documents shows the early progression of the […]